People for the Ethical Treatment of Animals has its sights set on young people, hoping the next generation will quit eating meat. PETA wants to advertise on school lunchroom trays, starting in Cleveland.
The ad is a cartoon sketch of a chicken with the words “I am not a nugget” and “Go vegan.”
Ashley Palmer, a spokesperson for PETA, hopes that the message will cause students to be more compassionate toward animals.
